Monthly Archives: July 2013

It’s a boy! And so the marketing begins

Apparently the world is a flutter over the new #royalbaby who is third in line for the British thrown. Media have been camped outside St Mary’s Hospital in what is called ‘royal baby ground zero‘. It is great that a positive news story is making headlines for a change but what I am finding interesting is the agile marketing that is now taking place, especially all over Twitter. Well it’s not really agile as the creative team probably had them prepared when the news first came out that Kate was pregnant, and they’ve been waiting to hit the publish button. Continue reading


Coke does it again!

Coke or Coca-cola is one of the most known brands in the world and therefore their advertising is not about informing the public of their brand but rather keeping their brand front of mind and engaging with their audience. Continue reading