Monthly Archives: August 2013

Is it beer o’clock?

Beer is one of those products, you either love it, learn to love it or can’t stand it but beer ads well you just love them! Why? Because beer companies know their target market well and tap into (pardon the pun) what makes them tick. Let’s face it, beer it pretty much the same – if you did a blind taste test with beer from the same category, most people would not be able to distinguish the different beers. But what beer companies do well is:

  • establish their niche,
  • research their market well,
  • build on the consistently and synergy of their campaigns, and
  • create creative and engaging ads.

They do this so that their target market become loyal, even evangelists towards their favourite beer, and all brands want to do that! So here are some of my favourite beer commercials… Continue reading