Tag Archives: #itsallaboutengagement

Social media is all about engagement

I have recently encountered a large number of people using social media as a hard sales tool. Yes social media is definitely a great marketing and communications tool – no question. It’s a necessity for all businesses to build their community and can absolutely generate sales. But I do have a problem with people who connect with you and then send a personal message with an immediate sales pitch. Where is the engagement? Continue reading

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