Liz Buchanan has been involved in different industries, throughout her career, starting in the financial industry in Australia and the UK, and then moving onto Not-for-profit state sporting organisations and to government. With more than 15 years’ experience in marketing, management and project management, she understands how competing priorities and complex environments can impact on a project’s outcome.
This experience allows her to deliver successful projects while maintaining positive working relationships with key stakeholders and colleagues. Liz is passionate about social media and incorporating this online communication technology to the overall digital strategy for engagement with all stakeholders.
She previously did contract work as a Project Officer for the Office of State Revenue and was the Public Engagement Capability Project Manager with the All Hazards Information Management Program at Department of Community Safety, where she developed public engagement strategies for disaster management. Prior to that, she was the Senior Project Officer and Senior Communications Officer with the Department of the Premier and Cabinet. She also worked as the Marketing and Communications Manager (2IC) for Equestrian Queensland.
She is also a tutor and lecturer in various undergraduate and postgraduate marketing subjects at Queensland University of Technology at their school of Advertising, Marketing and Public Relations and has been in this position since 2004. Beforehand, was a tutor at Griffith University for four years.
Liz has a Master of Marketing Management Degree, majoring in Sports, Arts and Entertainment Marketing, as well as a Bachelor of Commerce Degree. In addition, Liz holds a Certificate IV in Workplace Training and Assessment. She has been invited to speak on marketing issues for the continuing education community.
Specialties: Marketing, IMC, communication technologies, social media and community engagement.